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Photo of Desiree Cooper-Larson

Desiree Cooper-Larson

Des had a happy childhood and grew up riding horses. She was a Lehi High School Cheerleader and qualified for the National High School Rodeo Finals in barrel racing. Des danced her way on stage to become Miss Lehi and went on to later become Miss Rodeo Utah in 1979. She also won the coveted speech award at the Miss Rodeo America contest that same year.

Des earned her master’s and bachelor’s degree at Utah State University in Marketing/Education and became a Professor of Professional Sales at Weber State University, where she was twice presented the Utah Association of Marketing Educators Teacher of the Year. Des was also instrumental in starting the Alan E. Hall Center for Sales Excellence at WSU.

Des was the heart and soul of the Ogden Pioneer Days Celebration and worked endlessly to build a world-class PRCA Hall of Fame Rodeo. Due to her passionate efforts, along with the help of many others, the Ogden Pioneer Days rodeo has been honored as a top PRCA “Rodeo of the Year” for 13 years. Des was the one and only woman to chair the celebration in its 86-year history. She was also President of the Miss Rodeo Utah Executive Board, as well as a member of the Miss Rodeo America Foundation Board.

Des lost her battle to COVID-19-related complications in February of 2021. She was a driving force, could make anything happen and her unique abilities will be greatly missed.