In 1945 Vern and a couple of friends gathered a small herd of wild horses and Brahma cross-bred cows and started producing amateur rodeos in Utah. He bought out his partners in 1947 and started the Vern Oyler Rodeo Company, producing rodeos throughout the area for eleven years.
When approached by the head of Garland’s “Beet and Wheat Days” to come up with a cowboy activity for the children, he developed the “World’s First Miniature Rodeo,” with bucking chutes and corrals that could be assembled anywhere. It was a success from the start and the beginning of a new business for the family. It was so popular that a story was written about it for Life magazine.
Vern also designed and developed the first “Quick Release” flank strap which is still used by cowboys today.