Bev Cross was the backbone of the western world in Ogden and Weber County from the mid 1960’s to 1980’s. She has turned more young women into rodeo queens than any other person in the nation. She and her husband, Ken, ran C. W. Cross Western Wear, and though not born to the western world, she began working in the store when her two boys were small, and quickly became educated in the process of buying, selling and dressing those looking for western wear.
Her expertise became dressing young women competing for the title of rodeo queen. It wasn’t long, because of her fashion sense, before her name spread throughout the western world that Bev Cross was the “go to” woman to see if you wanted to wear the title of Rodeo Queen. In fact, she was referred to her as the “Queen Mother.” Many state rodeo queens came to Ogden to gain her fashion knowledge and have her create their competition wardrobe.
Bev was always aware of what the queen’s budget was, and worked to get the best winning look for her. She even helped with hair, makeup and speeches. She still remembers all the queens, especially those who became Miss Rodeo America, and can tell you what they wore. She nurtured, loved and brought out the best in the in all of them. She still enjoys friendships with many of the Queens.
A huge supporter of rodeo, she helped many a young cowboy and cowgirl get involved in the sport of rodeo, cheering them on wherever she could.